This Privacy Policy applies to personal information and data collected through Simple Wedding Planner mobile application (the “App”) and any related services offered by Blackforest LLC (“the Company,” “we,” “us,” or “our”) (collectively, the “Services”). The Company is committed to protecting the privacy of users of the Services. This policy discloses our information gathering, use, storage, and disclosure practices. The Company is subject to the regulatory and enforcement authority of the United States Federal Trade Commission (FTC).
1. Information We Collect
Users may access certain features of the App without providing personal information. To access full functionality, such as creating an account or purchasing a subscription, you may be required to provide personal information including but not limited to your name, email address, and device information. Payment and billing transactions are handled by Apple, as described below.
The App allows you to manually enter and store planning information, which may include personal information about third parties such as your guests — for example, guest names, contact details, dietary preferences, and RSVP status — as well as seating and table arrangements, vendor and contact information, budget and expense entries, and planning checklists. This information is stored on your device and, where you have enabled iCloud, in your private iCloud account, as described in Section 4.
The App may automatically collect certain technical data, such as device identifiers, operating system and app version information, and basic usage or diagnostic analytics, to help us maintain and improve the App. The extent of such collection depends on your device settings and the permissions you grant.
2. Purposes of Data Collection
The Company collects and uses information for the following purposes: to provide, maintain, and improve the Services; to enable account creation and manage subscriptions; to respond to customer support inquiries; to analyze usage trends and improve App performance and reliability; to send transactional communications related to your account or subscription; to comply with legal obligations; and to enforce our Terms of Service. Aggregate and anonymized data may be used for internal analytics, product development, and business reporting. This aggregate information does not identify specific users.
3. How We Use and Share Information
The Company may use aggregated and anonymized information to understand usage patterns, improve the Services, and describe the Services to prospective partners or third parties. We do not sell your personal information, and we do not use the personal information or planning content you enter for third-party advertising.
The Company may share personal information with third-party service providers engaged to support the Services, such as analytics providers and customer support platforms, and with Apple, which processes payments and manages subscriptions. These providers are permitted to access only the information necessary to perform their services and are required to maintain confidentiality and not use the information for any other purpose.
Personal information may also be disclosed when we believe in good faith that disclosure is reasonably necessary to: (i) comply with applicable law or legal process; (ii) enforce our Terms of Service; (iii) respond to claims that content violates the rights of third parties; (iv) protect the rights, property, or safety of the Company, its users, or the public; or (v) complete an audit or regulatory review. The Company may be required to release personal information in response to a lawful request by public authorities, including to meet national security or law enforcement requirements.
4. iCloud and Data Storage
The App stores your planning data on your device and, where you have enabled iCloud, synchronizes it across your devices using Apple’s iCloud and CloudKit services. Data stored in your private iCloud is held within your own Apple account and is governed by Apple’s privacy policy. The Company does not have access to the contents of the planning data stored in your private iCloud account. iCloud synchronization requires an Apple account and can be enabled or disabled through your device’s iCloud settings. The availability and security of iCloud are provided by Apple and are outside the Company’s control.
5. Guest and Third-Party Information
The App allows you to enter and store personal information about other people, such as your wedding guests. This information is stored on your device and in your private iCloud account, and the Company does not access its contents. You are responsible for ensuring that you have any necessary rights or consent to enter and store another person’s personal information in the App, and for using that information in compliance with applicable privacy laws, as further described in our Terms of Service. If you share planning data with another person, you are responsible for that sharing, as described in Section 6.
6. Data Export and Sharing
The App may include optional features that allow you to export your planning data or share it with another person, such as a partner or collaborator, through methods like email, AirDrop, iCloud sharing, or other sharing tools. The Company does not receive, store, or have access to data shared directly between users through these features. You are solely responsible for ensuring that you share your data only with intended recipients and for understanding that exported or shared data may contain personal information about you and your guests.
7. In-App Purchases and Subscriptions
The App offers optional paid subscription plans (“Simple Wedding Planner Pro”) processed through Apple’s App Store. The Company does not directly collect or store payment card information. All payment transactions are handled by Apple in accordance with Apple’s own privacy policy and terms of service. Subscription status and entitlements are managed through Apple’s StoreKit framework.
8. Push Notifications
If you enable notifications, the App may send push notifications, such as reminders related to your planning checklist or upcoming dates. You can disable notifications at any time through your device settings or within the App.
9. Cookies and Similar Technologies
The App may use local storage, device identifiers, and similar technologies to remember your preferences, maintain session state, and improve your experience. These technologies do not collect personal information beyond what is necessary for App functionality. You may reset certain stored preferences through the App’s Settings menu or by uninstalling the App.
10. Data Retention and Security
Planning information you enter is stored on your device and, where enabled, in your private iCloud account, and is retained until you delete it or uninstall the App. Account information, where applicable, is retained for as long as your account is active or as needed to provide the Services and comply with our legal obligations. We implement appropriate technical and organizational measures to protect personal information against unauthorized access, alteration, disclosure, or destruction. However, no method of transmission or storage is completely secure, and we cannot guarantee absolute security.
11. Your Choices and Rights
You may opt out of receiving promotional communications from the Company by following the unsubscribe procedures in any such communication or by contacting us at support@blackforestcompany.com. You may access, correct, or request deletion of your personal account information by contacting us directly. To delete the planning data stored on your device and in your private iCloud, you may delete it within the App or uninstall the App and remove its data from your iCloud account through your device settings.
12. California Privacy Rights
If you are a California resident, you have certain rights under the California Consumer Privacy Act, as amended (“CCPA/CPRA”), including the right to know what personal information we collect and how we use it, the right to request access to or deletion of your personal information, the right to correct inaccurate personal information, and the right to opt out of the “sale” or “sharing” of personal information. The Company does not sell or share your personal information as those terms are defined under the CCPA/CPRA. You also have the right not to be discriminated against for exercising your privacy rights. To exercise any of these rights, please contact us at support@blackforestcompany.com.
13. European Union and United Kingdom Data Protection
The Company complies with applicable data protection laws, including the European Union and United Kingdom General Data Protection Regulation (“GDPR”), regarding the collection, use, and retention of personal information from individuals in the EU and UK. Where applicable, our legal bases for processing include your consent, the performance of our contract with you, and our legitimate interests in operating and improving the Services. EU and UK residents have the right to access, correct, delete, restrict, or object to the processing of their personal data, and the right to data portability. To exercise these rights, please contact us at support@blackforestcompany.com. Where personal data is transferred outside your jurisdiction, the Company ensures that appropriate safeguards are in place in accordance with applicable data protection requirements.
14. Children’s Privacy
The App is intended for adults and is not directed to children. The Company does not knowingly collect personal information from children under the age of 13. If we become aware that a child under 13 has provided personal information, we will take steps to delete such information promptly. If you believe a child has provided us with personal information, please contact us at support@blackforestcompany.com.
15. User Consent
By downloading and using the App, you signify your acceptance of this Privacy Policy and consent to the collection, use, storage, and disclosure of your information as described herein. If you do not agree to this policy, you should not use the App or its Services. Continued use of the App following any posted changes to this policy constitutes acceptance of those changes.
16. Changes to This Privacy Policy
The Company reserves the right to update or modify this Privacy Policy at any time. Any changes will be posted within the App or at blackforestcompany.com/privacy-policy-simple-wedding-planner. We encourage you to review this policy periodically. Continued use of the App following the posting of changes constitutes acceptance of those changes.
17. Contact Us
If you have any questions, concerns, or requests regarding this Privacy Policy or our data practices, please contact us at:
Blackforest LLC
Email: support@blackforestcompany.com
Website: www.blackforestcompany.com